According to the article, networking in the 2012 election needs to be combination of both new and old techniques. One of the key factors in Obama victory in 2008 was how effective his campaign was in using cutting edge tools to communicate and raise money. This kind of technique needs to be used in the 2012 election by the GOP nominee to successfully tackle Obama. However they must still be able to assemble little groups of voter using old techniques. This proved key for Mike Huckabee on caucus nights as more people came out to support him. Personally I think for any GOP candidate to really win against Obama, they'll have to really go all out with their campaign. For Obama's political consultant seemed to have mastered all aspects of campaigning, and with his outstanding abilities to debate and deliver speeches the fight is an even bigger one.
http://iowacaucus.com/2011/12/04/networking-old-and-new-to-mobilize-iowa-caucus-foot-soldiers/
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